Name

Use the Name field to clearly identify the product that you are selling. The name is one of the most prominent parts of your product listing. A specific and accurate title will help us show your product to the right customers.

Required for each product and optional for each variant

Follow these formatting guidelines to make sure that Axiom understands the data that you're submitting.

Follow these guidelines to make sure that you submit high quality data for your products.

These are the requirements that you'll need to meet to show your product. If you don't follow these requirements, we could reject your product.

• Use a relevant title that clearly describes your product.
• Although not required it is best to distinguish between variants.
  • Add the distinguishing details of each variant to the title. For example, Axiom T-Shirt, Red.
  • Be specific. The more specific you are with your title, the easier it is for your customers to identify the correct product, as well as any of its possible variants. For example, you're selling curtains and have listed seven different curtains on your landing page, all distinguished through different sizes and colours. Customers need a simple way to quickly identify the product that they were looking at initially. A specific title can help with that.
• Don't include product codes. Product codes do not need to be included in product names, all product codes are automatically searched whenever a buyer performs a query.
• Use professional and grammatically correct language. Correct grammar is easier to understand and gives you a more professional appearance, which can lead to more clicks. Also avoid gimmicky ways of drawing attention such as all caps, symbols, HTML tags and promotional text.
• Don't use words from foreign languages unless they're well understood, such as a product with a foreign name or title.
  • For example, 'sushi' is a word well understood outside of Japan.
  • Write foreign words using the alphabet of your target language. For example, avoid Japanese characters when targeting the United States. Letters with accents (for example, 'Les Clés') are allowed.
  • Don't use foreign characters for gimmicky purposes. This technique is common in spam and untrustworthy product listings. For example: (ಠ_ಠ).
• Don't use capital letters for emphasis. Capitalised text is common in spam and untrustworthy product listings. You should still use capitalisation when it's appropriate, including for abbreviations, phone numbers, countries and currency. For example, 'ADHD', 'UNICEF', '1-555-CALL-NOW', 'UK' and 'USD'.
• Don't include promotional text. Don't add information such as price, sale price, other time-related information or your company's name.
• Don't use extra white spaces. Instead, use those characters in a more effective way to describe your product.

These best practices can help you go beyond the basic requirements to optimise your product data for performance.

• Use all 150 characters. Your title will be used to match your product to a customer's search. Include the important details that define your product.
• Put the most important details first. Users will usually see only the first 70 or fewer characters of your title, depending on screen size.
• Use keywords. Keywords will help connect your product with a person's search and help them recognise what you're selling. Your keywords could include these types of product details:
  • Product Name
  • Brand
  • Specific details about the product area such as 'maternity' for clothing or 'waterproof' for mascara