SKU

Use the SKU to uniquely identify each product and variant. The SKU will be shown to customers who view your products online.

Required for each product and variant

Follow these formatting guidelines to make sure that Axiom understands the data that you're submitting.

Follow these guidelines to make sure that you submit high-quality data for your products.

These are the requirements that you'll need to meet to show your product. If you don't follow these requirements, we could reject your product.

• Submit a unique SKU for each different product.
• Don't use casing to make SKUs unique. SKUs are case-insensitive in the Axiom platform, there may be cases in which two products with product IDs that differ only by casing are interpreted as the same product. For example, if you submit identifier 'abc123' for one product and identifier 'ABC123' for another, these products may be confused. Instead of casing, use unique combinations of letters and numbers to differentiate products.
• Don't reuse or recycle the same SKU for different products. For example:
  • Don't reuse an SKU for different products in the same target country or language.
  • Don't reuse an SKU for products with variants. Each variant is a unique product and needs its unique SKU.
  • Don't recycle an SKU for new products. Even if you're not selling a product anymore or the product is out of stock, don't use that product's identifier for any other product.
• Avoid white space. Consecutive white spaces and white spaces before and after the identifier will be automatically removed.
• Don't submit invalid Unicode characters. These characters are generally added during your file's encoding process. To avoid them, use UTF-8 encoding. Examples of invalid Unicode characters include:
  • Control characters (e.g. U+200D)
  • Function characters
  • Private area characters
  • Surrogate pairs
  • Unassigned code points

These best practices can help you go beyond the basic requirements to optimise your product data for performance.

• Use your own pre-existing SKUs where possible.
• Use the same SKU for the same product targeting different languages within the same country.
  • If you target a multilingual country, like Switzerland, use the same identifier for a product shared in each supported language such as German, French and Italian.