Brand
Extended information on the brand field.
Overview
Use the brand attribute to indicate the product's brand name. The brand is used to help identify your product and will be shown to customers.
When to use
- Required for each product, if your company is the brand then please use your companies name
- Optional for product variants
Format
Follow these formatting guidelines to make sure that Axiom understands the data that you're submitting.
| Type | Description |
|---|---|
| Type | String (Unicode characters. Recommended: ASCII only) |
| Limits | 1–70 characters |
| Repeated field | No |
Guidelines
Follow these guidelines to make sure that you submit high quality data for your products.
Minimum requirements
These are the requirements that you'll need to meet to show your product. If you don't follow these requirements, we could reject your product.
- Use the brand's name of the product that people shopping online generally will recognise.
- Avoid providing a value that's not a brand. For example, don't use 'N/A', 'Generic', 'No brand' or 'Does not exist'.
Best practices
These best practices can help you go beyond the basic requirements to optimise your product data for performance.
- Submit the publisher name as the brand for media products such as CDs.
- Submit the brand in the language of the rest of the product. For example, if your products target Japan, submit
グーグルorGoogle, but do not submit(Google) グーグル'.