Manufacturer

Use the manufacturer attribute to indicate the product's manufacturer name. The manufacturer is used to help identify your product and will be shown to customers.

• Optional for each product, if your company is the manufacturer then please use your companies name
• Optional for product variants

Follow these formatting guidelines to make sure that Axiom understands the data that you're submitting.

Follow these guidelines to make sure that you submit high quality data for your products.

These are the requirements that you'll need to meet to show your product. If you don't follow these requirements, we could reject your product.

• Use the manufacturer's name of the product that people shopping online generally will recognise.
• Avoid providing a value that's not a manufacturer. For example, don't use 'N/A', 'Generic', 'No manufacturer' or 'Does not exist'.

These best practices can help you go beyond the basic requirements to optimise your product data for performance.

• Submit the publisher name as the manufacturer for media products such as CDs.
• Submit the manufacturer in the language of the rest of the product. For example, if your products target Japan, submit グーグル or Google, but do not submit (Google) グーグル'.