Brand

Extended information on the brand field.

Overview​

Use the brand attribute to indicate the product's brand name. The brand is used to help identify your product and will be shown to customers.

When to use​

• Required for each product. If your company is the brand, use your company's name.
• Required for each variant too. A variant does not fall back to its product's brand, so repeat the value on every variant.

Format​

Follow these formatting guidelines to make sure that Axiom understands the data that you're submitting.

Guidelines​

Follow these guidelines to make sure that you submit high quality data for your products.

Minimum requirements​

These are the requirements that you'll need to meet to show your product. If you don't follow these requirements, we could reject your product.

• Use the brand's name of the product that people shopping online generally will recognise.
• Avoid providing a value that's not a brand. For example, don't use 'N/A', 'Generic', 'No brand' or 'Does not exist'.

Best practices​

These best practices can help you go beyond the basic requirements to optimise your product data for performance.

• Submit the publisher name as the brand for media products such as CDs.
• Submit the brand in the language of the rest of the product. For example, if your products target Japan, submit グーグル or Google, but do not submit (Google) グーグル'.