Manufacturer

Extended information on the manufacturer field.

Overview​

Use the manufacturer attribute to indicate the product's manufacturer name. The manufacturer is used to help identify your product and will be shown to customers.

When to use​

• Required for each product, simple or complex. If your company is the manufacturer, use your company's name.
• Not accepted on a variant. The manufacturer is set once on the parent product, and every variant reports the manufacturer of the product it belongs to. A manufacturer sent inside a variant is ignored.

Format​

Follow these formatting guidelines to make sure that Axiom understands the data that you're submitting.

Guidelines​

Follow these guidelines to make sure that you submit high quality data for your products.

Minimum requirements​

These are the requirements that you'll need to meet to show your product. If you don't follow these requirements, we could reject your product.

• Use the manufacturer's name of the product that people shopping online generally will recognise.
• Avoid providing a value that's not a manufacturer. For example, don't use 'N/A', 'Generic', 'No manufacturer' or 'Does not exist'.

Best practices​

These best practices can help you go beyond the basic requirements to optimise your product data for performance.

• Submit the publisher name as the manufacturer for media products such as CDs.
• Submit the manufacturer in the language of the rest of the product. For example, if your products target Japan, submit グーグル or Google, but do not submit (Google) グーグル'.